About Stem Story

Stem Story was founded by husband and wife team Elspeth and Jack. Elspeth founded Blume Studio in 2018, a luxury floral design and creative planning business based in London. Noticing a huge shift in wedding trends, and floristry, Elspeth identified a gap in the market on how to offer couples beautiful wedding flowers, without the huge price tags.

We realised that lots of couples wanted beautiful flowers, but were unable to pay the minimum spends that lots of florists have to implement.
We are the first in the UK to offer curated floral collections for DIY couples. And offer them simple easy-to-follow floral tutorials. We’re so excited for the future of Stem Story!

“I truly believe that arranging the flowers is the easy part. When I first began my floristry career, I was overwhelmed with knowing what flowers went together, what was in season and how many flowers to use in my designs. Over the past 5 years I have developed and refined my formula, which allows me to create beautiful designs. It’s with this knowledge I want to empower couples to design their own wedding flowers.” Elspeth Smithson-Tull

Why Stem Story?

  • In recent years, the cost of weddings, particularly the cost of floral decorations, has been on a steady rise. Factors such as the increased demand for out-of-season or exotic flowers, higher labour costs, and the growing trend of intricate custom designs all contribute to escalating prices. Stem Story is here to alleviate some of that financial strain by offering curated floral and foliage boxes, reducing the need for expensive professional arrangements without compromising on beauty or quality.

    We do not believe in undercutting floral designers., as we understand the time and skill the industry requires. We believe that this trade required minimum spends to ensure the customer gets a high quality product. Stem Story is about facilitating a service which allows customers to have beautiful flowers, at a reasonable price point, whilst enjoying the creative process.

  • Sustainability is becoming increasingly crucial in every industry, including floristry. Our primary focus is on the DIY model, reducing waste by providing exactly what's needed for each arrangement.

    We understand the move toward locally grown flowers, but this does not serve the wider wedding community who want a luxurious feel.

  • Stem Story enables couples to express their creativity and add a personal touch to their weddings. Our service transforms flower arranging from a purchased service to an engaging and memorable part of the wedding planning process.

  • We believe in clear and upfront communication. With Stem Story, customers know exactly what they're getting and for what price, which builds trust and eliminates any hidden surprises.

  • As more people turn to online shopping and prefer DIY experiences, Stem Story fits right into this modern consumer trend, offering an innovative, digital, and hands-on approach to wedding floristry.

    In response to the rising costs and evolving needs of the wedding industry, Stem Story exists to provide an innovative, sustainable, and personalised solution to wedding floristry in 2023 and beyond. We're here not just as a service, but as a movement, revolutionising the floral industry, one stem at a time.